Where Did All the Water Go?

Every plant parent has experienced it: you water your plant, only to see the water rush straight through the pot and out the bottom. Or you water your plants on a hot day only to come back to bone dry soil an hour later. It’s frustrating—and wasteful. But why are soils so bad at retaining water?

Most Soils Cut Corners With Products That Don’t Work

Believe it or not, 60% to 80% of the water you pour onto your plants never gets used. That’s because much of it drains quickly through the soil, bypassing the root zone where plants absorb water.

The culprit? Most commercial soil mixes are made with peat moss, coconut coir, and wood-based materials. These ingredients are lightweight, inexpensive, and easy to mix — which makes them popular choices for mass-produced potting soils. They also improve aeration and drainage, which is essential for preventing compacted, soggy soil.

But there's a catch: these materials are naturally hydrophobic. When they dry out (which happens quickly), they resist absorbing water — causing it to either pool on the surface or run straight through the pot. So even though they’re included to help with structure and drainage, they often lead to poor water retention, especially in hot or dry conditions.

The Hidden Cost of Inefficient Soil

This fast drainage doesn’t just mean wasted water. It also means:

• Your plants dry out faster
• You need to water more often
• Water and nutrients leach beyond reach
• Your plant roots stay stressed and unhealthy

A Natural Fix from the Banana Plant

Looking for a simple and natural solution? Banana Bloom is a soil additive made from 100% repurposed banana plant fiber (yes, the actual trunk of the banana tree). It is hydrophilic (meaning it loves water) and incredibly fibrous, making it the perfect material to:

• Hold water in the root zone
• Release moisture slowly as the plant needs it
• Reduce how often you need to water
• Work with houseplants, garden beds, or potted containers

How to Use It

Just mix Banana Bloom into your soil (15–20% is ideal) or place a layer at the bottom of your pot. It acts as a moisture barrier, keeping water where your plant can actually use it—in the root zone.

The result? You’ll retain 70% to 90% more water in your soil. That means healthier plants, fewer watering sessions, and less water waste.

Smarter Soil Starts Here

Banana Bloom is the sustainable way to make your soil work smarter—not harder. Whether you're growing herbs in your kitchen or tending a backyard garden, it helps your plants stay hydrated, even between waterings.

Try it once—and you’ll never wonder where all the water went again.